What is Search Engine Optimization and why you need to do it?

Simply, Search engine optimsation ( SEO ) is a process of getting more traffic to your website and improve your search engine rankings. In addition, it is a great way to increase your website quality by making your site more faster and user-friendly. SEO is a subdivision of Digital Marketing and Search Engine Marketing. 

Why you need to do it?

In today’s competitive environment, SEO is very important than ever. There are a lot of search engines to list your webpages but people only focus on some of the major search engines such as Google, Yahoo, and Bing. Those search engines serve millions of users per day looking for answers or solutions. To get a large number of visitors to your site, the site has to be to appear in first page of the search engine. To make your site appear in first page of google, you should do SEO activities to your page which increases your index score and search engine ranking. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Poeple trust search engines and having your page in the top positions for the keywords the user is searching, increases the web site’s trust. 

SEO gives you a chance of exposing your brand in the market without spending any money. If there wouldn’t have been SEO then this would have been so expensive. In today’s technological world, it not an easy 

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